It’s school holidays again in New Zealand and we are working with 20th Century Fox and Westfield Malls again, with a new Augmented Reality Treasure Hunt for Westfield Kids. You have to help Turbo find his pit crew. You can download the free app by following this link on your Android or iOS smartphone or tablet, or scan the QR code on the entry form that you can pick up at the Westfield Mall information center.
In order to win your instant prize you have to collect the snails in correct order. Point your mobile camera at each poster and the characters will magically appear as if out of thin air and will talk to you.
These are location based games and you will note that the application knows (with your permission) which mall you are in and also knows if you are completing the treasure hunt in the correct order.
During week days, Westfield have ambassadors on hand between 11 and one who are helping people download the app and for those kids who need a little more assistance, they will show you how to find the missing snails and win prizes.
I watched several kids enjoying their experience and even adults told me that the movie was really good.
Augmented Reality is a great way to engage children of all ages if you know what I mean:) Experiential Marketing is a great way to get people involved with your brand and this is of course all free. Check it out, have some fun and if you’d like us to discuss how it could work for your brand, give us a yell, we have loads of virtual ideas waiting to manifest themselves in front of your eyes or your mobiles.
VW shows off iOS augmented reality repair app for XL1 concept car Apple Insider German automaker Volkswagen today teased a new iOS-based augmented reality application for technicians working on its XL1 concept car to be shown at the mid-October…
The example looks a bit gimmicky, but sure if you don’t know how to open the radiator cap, this could be helpful. But seriously, AR is a great way to help where needed.
There is never the right manual available when you need it. Image recognition can make life so much easier for field service people.
Let’s lead the way with some solutions that will really help you save time and money. Ask a field engineer what would help them, or perhaps the customer call centre about questions they are ferquently asked.
Even if the product isn’t made in New Zealand, like printers, copiers, or air conditioning systems, it might be easier to develop a solution locally than the cost of not being able to deal with a problem on the spot, or having to mak return to base trips for manuals or instruction.
Do you have a problem we can help you solve?
InsideAR, Metaio’s Annual AR conference is attracting some big names this year, not to mention some interesting topics, just showing how seriously the industry is taking AR now – here are a few teasers:
Cruising the Augmented City: Mercedes-Benz Presenting Prototype as World Premiere at InsideAR 2013
Mercedes-Benz will come to InsideAR to present a world premiere: The first fully-functional prototype of an In-Vehicle Infotainment System using augmented reality. In his keynote Markus Hammori, Manager HMI Architecture and Instrument Cluster at Daimler AG, will explain why augmented reality and cars work great together and why the time for implementation is now.
Metaio & Audi AG Release Interactive Augmented Reality Manual for Audi A3
The Audi eKurzinfo app is available in English, German and Japanese, but at the moment not in the US and not in the Chinese App Store.
In the future, Metaio sees visualization technology decreasing the need for lengthy, costly and complex user manuals. Car owners should be able to access information instantly and directly from the car itself.
„After the remarkable success of the first version of the eKurzinfo application, we are very glad to continue our partnership with the Audi AG. We see a very high potential in the field of interactive service applications. For the future it will be possible to retrieve the information which are relevant in a certain situation”, Dr. Thomas Alt, CEO of Metaio.
Interactive everything: between Google Glass, Disney’s Aireal, and new improved smartphones this time Augmented Reality is for real. (Is Augmented Reality Marketing’s Sleeping Horse For 2014?
There is a point in time when the number of people having suitable devices reaches a critical mass. With somewhere around 60% of people in countries like NZ and Australia alone having compatible smartphones, the time is now.
There is a point in time when we educate the public and show them that this technology works and is fun and that time is now.
There is a point in time when we can educate brands and agencies and show them that this technology is available here and now, that they can gain first mover advantage to engage with customers win business and show their leadership. That’s what we are doing today.
There is a point in time when you will have a WOW moment and realize that you should and can be on board for this journey. So what are you waiting for? Contact us now! firstname.lastname@example.org
We live in an age where household objects can now intelligently communicate with each other via wireless protocols (RT @Gagan_S: Ready or not, the Programmable World is upon us: http://t.co/xd5f3YL6Ma...
Welcome to our world. Underlying the gamified location based infrastructure we have entities we call Smartpoints. These are generally location based, able to provide access to information based on who you are, where you are and your context.
It might be playing games, such as a treasure hunt. It might be proximity based marketing, or access to location relevant information such as the history of a building, monument or locality.
These Smartpoints also have the ability to communicate with each other in many powerful ways. For example a water depth sensor on a pacific island atoll, could activate specific alarms and contact certain people’s mobiles, should the sea level rise above a certain level (taking into consideration natural wave cycles, tides etc. This could in turn trigger a transmitter at a higher location, that then send the information to the international Tsunami Management Center.
When a door in your home is opened and the alarm has not been deactivated, it could trigger a system that not only sends an alert to your mobile (and/or the monitoring company, but also locks all internal doors, sets off an audible alarm and starts flashing all the lights in the house on and off, disabling othe controls until the alarm hsa been turned off.
Whilst there are many individual systems that can do one of these, what Imersia wants to do is have as many as practical contained in an intelligent environment. We do not want you to suffer the death of a thousand apps.