Augmented World Expo NY took place last month and two videos have been posted from the event.
In the keynote, Ken Perlin addresses the question: “Why does AR matter?” He provides an overview on recent innovations in the world of AR and expresses excitement for many of the impacts that AR technology is having on the way we interact with the world and each other. He argues that products like the Oculus Rift are leading the way in introducing consumers to immersive technologies.
In the second video, Joseph Rampolla from AR Dirt hosts a panel discussion on the Future of Augmented Reality. Steve Feiner, Ken Perlin, John Havens, and Trak Lord give us some interesting insights and inside information on what is in store for the world of AR.
Ever wanted to see what your house looks like from above? Or include your office block in a 3D zombie game? How about printing out a 3D scale model of your house – an excellent Christmas present for Aunty Ethel?
Well, now’s your chance…
Swedish startup Spotscale has knit together a system using drones, still image capture and video transmission, photorealistic software and 3D printers to build realistic models of structures that can be used in civil engineering, architectural renovations, construction projects and other big jobs.
“By using custom helis, we can add new interesting combinations of sensors and maximize efficiency in the collection process.” Emgård added. The “helis” are flown within line-of-sight of their operators, who control them via remote control.
It’s school holidays again in New Zealand and we have been collaborating with 20th Century Fox and Westfield Malls to create a new Augmented Reality Treasure Hunt for Westfield Kids. You role in the hunt is to help Turbo the snail find his pit crew. You can download the free app by following this link on your Android or iOS smartphone or tablet, or scan the QR code on the entry form that you can pick up at the Westfield Mall information center.
In order to win your instant prize you have to collect the snails in correct order. Point your mobile camera at each poster and the characters will magically appear as if out of thin air and will talk to you.
These are location based games and you will note that the application knows (with your permission) which mall you are in and also knows if you are completing the treasure hunt in the correct order.
During week days, Westfield have ambassadors on hand between 11 and one who are helping people download the app and for those kids who need a little more assistance, they will show you how to find the missing snails and win prizes.
Augmented Reality is a great way to engage children of all ages. its magic! Check it out.
VW shows off iOS augmented reality repair app for XL1 concept car Apple Insider German automaker Volkswagen today teased a new iOS-based augmented reality application for technicians working on its XL1 concept car to be shown at the mid-October…
InsideAR, Metaio’s Annual AR conference is attracting some big names this year, not to mention some interesting topics, just showing how seriously the industry is taking AR now – here are a few teasers:
Cruising the Augmented City: Mercedes-Benz Presenting Prototype as World Premiere at InsideAR 2013
Mercedes-Benz will come to InsideAR to present a world premiere: The first fully-functional prototype of an In-Vehicle Infotainment System using augmented reality. In his keynote Markus Hammori, Manager HMI Architecture and Instrument Cluster at Daimler AG, will explain why augmented reality and cars work great together and why the time for implementation is now.
Metaio & Audi AG Release Interactive Augmented Reality Manual for Audi A3
The Audi eKurzinfo app is available in English, German and Japanese, but at the moment not in the US and not in the Chinese App Store.
In the future, Metaio sees visualization technology decreasing the need for lengthy, costly and complex user manuals. Car owners should be able to access information instantly and directly from the car itself.
„After the remarkable success of the first version of the eKurzinfo application, we are very glad to continue our partnership with the Audi AG. We see a very high potential in the field of interactive service applications. For the future it will be possible to retrieve the information which are relevant in a certain situation”, Dr. Thomas Alt, CEO of Metaio.
Interactive everything: between Google Glass, Disney’s Aireal, and new improved smartphones this time Augmented Reality is for real. (Is Augmented Reality Marketing’s Sleeping Horse For 2014?
There is a point in time when the number of people having suitable devices reaches a critical mass. With somewhere around 60% of people in countries like NZ and Australia alone having compatible smartphones, the time is now.
There is a point in time when we educate the public and show them that this technology works and is fun and that time is now.
There is a point in time when we can educate brands and agencies and show them that this technology is available here and now, that they can gain first mover advantage to engage with customers win business and show their leadership. That’s what we are doing today.
There is a point in time when you will have a WOW moment and realize that you should and can be on board for this journey. So what are you waiting for? Contact us now! firstname.lastname@example.org